Dear Friend,

It seems that more and more every day we are hearing something about the vegan lifestyle.

Most of us probably know somebody who is a vegetarian or a vegan, or who simply seem curious about the idea of going meat-free.


What EXACTLY Is The APPEAL?

Dear Friend

People go vegan for a number of reasons, most of which are very personal to them.

Of course, you may find those who are very emotionally connected to their cause and seek to inform and educate others on cruelty-free procedures so that their message can be heard.

Advocates of a vegan lifestyle can get a bad rap, probably because it seems like a very extreme adjustment and some of the ways animals are treated can be truly heartbreaking.

Some vegans may take it upon themselves to try and force others to care or understand in ways that can actually really turn the modern masses off of the message.

Whether you want to learn more about veganism and what it means, or you are seriously considering a vegan lifestyle and want a guide to help to show you the way, you have just come to the right place.